Below is a recent press release written about us:

December 2011

ONLINE CATERING EQUIPMENT GIANT SEES 1200% SALES SPIKE OF FOOD CONTAINER WITH A TWIST

A unique product to create a vacuum around food has been selling like wildfire by UK based catering equipment supplier BuyCatering.

North-East based BuyCatering are seeing a big influx in sales of the Kilner VacuFresh following recent news reports about the dangers of eating out of date food.

The Kilner VacuFresh is a food container with a difference. It comes with a built in patented vacuum pump system which allows you to lock in the freshness of the food by removing up to 30% of the air in the container. The benefits of this are twofold, the vacuum severely reduces the ability of the bacteria to breed and it also slows down the oxidisation process considerably meaning your food stays fresher for longer.

Tracy Dodds, director at BuyCatering, said: “As soon as I tried the VacuFresh for myself I immediately recognised both the money making and money saving potential of the product. It’s they type of thing that once you start using it you soon wonder how you coped without it.

“Keeping food fresh is a nightmare for us all, couple that with the current food prices and I knew right off the bat this product would be worth stocking. I was confident the product would resonate with our target audience which is the commercial market, as well as having a wider appeal to the average consumer for domestic use.

“Some of our staff weren’t as convinced as me at first, so we gave everyone a container of their own in every size and within a week they were soon to retract their pessimism!” added Tracy.

Some of the sales staff at BuyCatering were unaware of the recent news stories about food storage and how risky it can be eating food with bacteria on it, so the huge spikes in sales came as an unexpected surprise. Sales manager Noel Warke said: “I had noticed a lot of sales going through for the VacuFresh but it wasn’t until I looked at the numbers at the end of October that I got a real shock. The product had seen a 1200% increase in sales volume which is crazy.

“It just goes to show what a bit of awareness in the media can do to the general public. Given the state of the economy people are looking for any realistic ways of saving money here and there, and the VacuFresh actually gives you a return on your investment right away,” said Noel.

The Kilner VacuFresh has been tested in comparison to regular non-vacuum storage and the results showed the VacuFresh to be a clear winner in prolonging the life of the food. Using the VacuFresh can retain the exact same ‘purchase date’ freshness for up to three days. Particularly useful for fresh meat and cheeses, using these containers helps the food last longer which reduces waste and saves money, as well as preventing contamination.

For more information on the Kilner VacuFresh, or to pick one up for yourself, take a look here.